The Decision Layer™ · Commercial Architecture

From free insight to defensible board decisions.

One value ladder connects intelligence, instruments, executive conversations, independent assurance, remediation and recurring decision intelligence. Every rung has one job: expose the next decision worth paying to resolve.

Explore the value ladderBook an Assurance Sprint
Cut through complexity. Decide with confidence.
Attention→Recognition→Conversation→Diagnosis→Assurance→Remediation→Defensible closure→Recurring intelligence

The full value ladder

The architecture is intentionally sequential. The free layer creates recognition. Paid instruments create commitment. Briefings create executive conversation. Diagnostics create evidence. Assurance creates the board decision. Remediation changes the position. The retainer keeps it current.

1
£0
Intelligence
Articles, LinkedIn, Compass™, checklists and working instrumentsBoard AI Risk Intelligence™, Six AI Assurance Receipts, AI Cloud Decision Checklist, Frontier AI Cyber Risk Position™ and more.
Create authority and help executives recognise a material decision problem.
Core CTAChoose the board decision you need to make
2
£495 to £995
Instrument
Audit Committee AI Oversight Pack™A working governance instrument, not a downloadable brochure.
Turn awareness into a practical governance commitment.
Core CTAGet the Oversight Pack
3
£3.5k to £7.5k
Briefing
Board / Committee briefing or facilitated workshopAI oversight, Frontier AI cyber, evidence challenge or board metrics.
Convert intellectual interest into a live executive decision conversation.
Core CTABook an executive briefing
4
£15k to £30k
Diagnostic
Rapid diagnosticBoard AI Decision Assurance Sprint™ or Frontier AI Cyber Decision Readiness Review™.
Establish whether a material decision, evidence gap and action mandate exist.
Core CTATest the decision before the next governance point
5
£30k to £60k
Assurance
Full Board AI Decision Assurance™Independent confidence in evidence, ownership, controls and material AI decisions.
Tell the board what it can rely on, what remains conditional and what must be decided next.
Core CTABook a Board AI Decision Assurance Review™
6
£40k to £120k+
Remediation
Decision Layer AI Services™ · Defensible Resilience Test™ · Board Remediation ProgrammeGovernance, controls, policy, evidence architecture, implementation and independent closure testing.
Design, implement, test and independently challenge the response.
Core CTACommission the remediation programme
7
£25k to £150k+ p.a.
Retainer
Board Decision Intelligence Retainer™Quarterly intelligence, evidence challenge, closure review and annual assurance refresh.
Keep the board position current as risks, evidence, regulation and decisions change.
Core CTAStart a quarterly Retainer

Three commercial motions

The ladder becomes easier to operate when viewed as three distinct motions: acquire attention, convert a decision, then compound the relationship.

Acquire

Authority → Recognition

Use Board AI Risk Intelligence™, The Decision Layer Compass™ and working instruments to surface a decision problem.

  • Articles and LinkedIn create reach
  • Tools create self-recognition
  • Oversight Pack creates first paid commitment
Convert

Conversation → Evidence

Briefings and rapid diagnostics turn executive interest into a scoped, evidence-led commercial decision.

  • One briefing, one close
  • One diagnostic, one decision
  • Assurance creates the funded mandate
Compound

Remediation → Recurrence

Implementation changes the position. Independent closure proves it. The Retainer keeps the position current.

  • Sell outcomes, not days
  • Complete → Tested → Defensible
  • Quarterly challenge reopens changed decisions

One client can climb several rungs.

Not every client will buy every step. The purpose of the ladder is to ensure that each engagement makes the next purchase logical when a new decision is exposed.

1 · Attention
£0
Article

Creates recognition.

2 · Instrument
£750
Oversight Pack

Creates commitment.

3 · Briefing
£5k
Committee workshop

Creates the decision conversation.

4 · Diagnostic
£20k
Assurance Sprint

Creates evidence.

5 · Assurance
£45k
Full Review

Creates board confidence.

6 · Remediation
£75k
Programme

Changes the position.

7 · Retainer
£50k
Annual advisory

Compounds value.

The economics of one strong relationship

The example below is illustrative, not a promise or forecast. It demonstrates why a coherent value ladder is commercially healthier than five unrelated offers.

Illustrative first-year journey

An article can become a £195,750 client relationship.

The commercial value is not in forcing every client up every rung. It is in making sure the next engagement is a natural consequence of the decision exposed by the previous one.

Do not sell more work because the previous piece ended. Sell the next engagement because the previous piece exposed the next decision.
Article / Intelligence£0
Oversight Pack£750
Committee workshop£5,000
Assurance Sprint£20,000
Full Board AI Decision Assurance™£45,000
Remediation Programme£75,000
Annual Retainer£50,000
Illustrative first-year value£195,750
The Decision Layer™

One commercial system. Every rung exposes the next decision.

Start with the decision in front of the board, Committee or executive team. Then use the smallest product or engagement that can create evidence, clarity and a defensible next step.

Choose your board decision