Commercial architecture

One ladder. Different entry points. One direction of travel.

The portfolio should not be managed as a collection of unrelated products. Each offer has one commercial job: create recognition, create commitment, expose the decision, provide assurance, change the position, prove closure or maintain independent challenge.

Do not sell the next engagement because the previous one ended. Sell it because the previous one exposed the next decision.

The offer ladder

Read each offer by the problem it solves in the commercial journey, not simply by its deliverable or price.

Level 1 · Intelligence

Decision Layer Intelligence & Free Instruments

£0
Decision for usKeep free, but make every asset point to one commercial next step.
What it is

Articles, LinkedIn, The Decision Layer Compass™, Board AI Risk Intelligence™, Six AI Assurance Receipts, checklists and Frontier AI Cyber Risk Position™.

What it does

Creates authority and helps an executive recognise that a material decision, evidence gap or governance problem exists.

Pricing

£0. The return is qualified attention, not direct revenue.

ICP & best buyers

Boards, Audit/Risk Committee Chairs, CAEs, CROs, CISOs, CIOs and AI/Data leaders in complex or regulated organisations.

Partner reading

This is the authority engine. Its job is to make the buyer say, “We may have this problem.” It is not a publishing hobby.

Decision for us

Standardise CTAs and ensure every issue or instrument feeds the paid ladder.

Level 2 · Productised Instrument

Audit Committee AI Oversight Pack™

£495 to £995
Decision for usRetain as the low-friction governance entry point and protect its paid value.
What it is

A practical Committee operating pack: mandate, annual rhythm, questions, evidence catalogue, escalation thresholds, dashboard, decision log and action tracker.

What it does

Turns AI oversight from a vague agenda item into a repeatable Committee discipline.

Pricing

£495 to £995 self-serve. A useful bridge into a paid facilitated session.

ICP & best buyers

Audit Committee Chairs, Risk Committee Chairs, CAEs, Company Secretaries and governance leaders.

Partner reading

The Pack is not the main revenue pool. It proves product quality, establishes commitment and creates the first serious board conversation.

Decision for us

Keep one professional edition, one clear price band and one mandatory handoff: briefing or Board AI Decision Assurance™.

Level 3 · Executive Conversation

Board / Committee Briefing & Facilitated Workshop

£3,500 to £7,500
Decision for usUse as a paid conversion mechanism, not as generic training.
What it is

A 90 to 120 minute decision-led board or executive session using Decision Layer instruments and evidence questions.

What it does

Turns intellectual interest into a live decision, exposes evidence gaps and identifies the sponsor for deeper work.

Pricing

£3,500 to £7,500 depending on audience, preparation and facilitation scope.

ICP & best buyers

Boards, Audit/Risk Committees, CAEs, CROs, CISOs, CIOs and executive teams.

Partner reading

This is where content becomes a commercial conversation. The session must finish with a decision, owner, evidence need and next step.

Decision for us

Productise 2 to 3 signature briefing formats and refuse the “interesting discussion” ending.

Level 4 · Rapid Diagnostic

Board AI Decision Assurance Sprint™ / Frontier AI Cyber Decision Readiness Review™

£15k to £30k
Decision for usMake these the main paid entry engagements into strategic clients.
What it is

Focused 3 to 6 week diagnostics over defined material decisions, critical services, evidence, ownership, authority and decision speed.

What it does

Tests whether a real decision problem exists, establishes evidence quality and creates the board mandate for a larger engagement.

Pricing

£15k to £30k. Assurance Sprint typically anchors around £20k.

ICP & best buyers

CAEs, CROs, CISOs, CIOs, Committee sponsors and financial-services risk/resilience leaders.

Partner reading

This is the first serious consulting purchase. Keep scope narrow enough to buy quickly and strong enough to expose the next decision.

Decision for us

Prioritise these two diagnostics commercially. They should create the highest number of new-client entry points.

Level 5 · Flagship Assurance

Full Board AI Decision Assurance™

£30k to £60k
Decision for usProtect this as the flagship. Everything below should make it easier to buy.
What it is

An independent 6 to 8 week assurance engagement over material AI decisions, evidence confidence, ownership, controls and board reliance.

What it does

Answers what the board can rely on, what remains conditional and what must be decided or funded next.

Pricing

£30k to £60k. Recommended commercial anchor around £45k for a standard full review.

ICP & best buyers

Boards, Audit/Risk Committees, CAEs, CROs and executive sponsors in regulated or AI-intensive organisations.

Partner reading

This is the signature intellectual property and strongest differentiation. The product is board confidence, not an AI maturity score.

Decision for us

Make this the flagship brand, sales deck and case-study focus. Avoid diluting it with too many parallel assurance names.

Level 6 · Delivery, Remediation & Closure

Decision Layer AI Services™ / Defensible Resilience Test™ / Board Remediation Programme

£40k to £120k+
Decision for usSell outcome-led workstreams, then preserve independence through separate closure testing.
What it is

Scoped remediation, governance design, controls, policy, evidence architecture, resilience testing and board remediation programmes.

What it does

Changes the underlying position, then independently tests whether closure is defensible: Complete → Tested → Defensible.

Pricing

£40k to £120k+, depending on workstreams, entities, duration and implementation scope.

ICP & best buyers

Executive sponsors, CIOs, CISOs, CROs, AI/Data leaders, transformation owners and Board Risk Committees.

Partner reading

This is where revenue expands. The key discipline is not to let remediation teams certify their own success.

Decision for us

Define a small set of repeatable workstreams, clear owners and a formal independence boundary between delivery and closure.

Level 7 · Recurring Intelligence

Board Decision Intelligence Retainer™

£25k to £150k+ annually
Decision for usBuild this as the recurring destination for material clients, not as passive monitoring.
What it is

A quarterly or continuous independent decision challenge combining intelligence, evidence refresh, action closure, regulatory radar and board advisory.

What it does

Keeps earlier board decisions current as risk, evidence, regulation, technology and suppliers change.

Pricing

£25k to £150k+ annually, with Executive, Board and Enterprise tiers.

ICP & best buyers

Boards, Committee Chairs, CROs, CAEs, CIOs and recurring executive sponsors with material AI/cyber/resilience exposure.

Partner reading

This is the compounding asset. It increases lifetime value, keeps relationships active and feeds anonymised learning back into the intelligence engine.

Decision for us

Develop three retainer tiers and offer them after assurance or resilience work, not as a cold-entry product.

How the portfolio should work

The operating model is linear for the buyer, but circular for the business. Each engagement produces the evidence and learning that strengthen the next acquisition cycle.

1Intelligence
2Instrument
3Briefing
4Diagnostic
5Assurance
6Remediation
7Retainer

Partner reading: what matters most

The portfolio is commercially healthy if we protect role clarity between offers.

1. The flagship must stay obvious.Board AI Decision Assurance™ should remain the centre of gravity, not one more product among many.
2. Entry products must create movement.The Oversight Pack, briefings and diagnostics should be judged by conversion into funded decisions.
3. Delivery must not blur independence.AI Services fixes the issue. Defensible Resilience independently tests whether the issue is truly closed.
4. Frontier AI is a wedge, not a separate business.Use it to enter financial-services cyber/resilience conversations, then route back into Assurance.
5. Retainer comes after proof.Recurring intelligence is easier to buy after a board has experienced the value of independent challenge.
6. Stop creating new offers for now.The commercial challenge is execution, evidence and conversion, not portfolio breadth.

Decisions for the partnership

These are the decisions worth leaving the meeting with.

DecisionRecommended positionWhy it matters
What is the flagship?Board AI Decision Assurance™Creates the strongest differentiated board-level proposition and anchors the rest of the ladder.
What are the two main entry wedges?Audit Committee AI Oversight Pack™ and Frontier AI Cyber Risk Position™They create two credible routes into governance and financial-services cyber/resilience buyers.
What should drive new-client revenue?Rapid diagnostics£15k to £30k is large enough to matter and small enough to approve without committing to a transformation programme.
Where should expansion revenue come from?AI Services™ and Defensible Resilience Test™Assurance should expose funded remediation; independent testing protects credibility.
What is the recurring destination?Board Decision Intelligence Retainer™Creates predictable revenue and turns one-off decisions into an ongoing advisory relationship.
What should we stop doing?Creating parallel products without a clear handoffPortfolio complexity weakens the buyer journey and makes partners sell different stories.
What should we measure?Briefings → diagnostics → assurance → remediation → retainerCommercial movement matters more than downloads, followers or content volume.